A monthly reporting plan. We sell through Shopify and a Square register and post on Instagram, but we never review the numbers. We want a short list of what to look at each month, where to find it, and what to do when a number moves.
What is missing today
This is a draft starting point. Review and adapt before use. Not legal, financial, or compliance advice.
Owner: Owner · When: first Monday of each month, 30 minutes · Record in: one shared spreadsheet, one row per month
| Number | Where to find it | What it tells you | If it changes |
|---|---|---|---|
| Total sales, in store and online | Square sales summary + Shopify analytics | Whether the month was better or worse | Down two months in a row: review stock and promotions |
| Online orders and conversion rate | Shopify analytics | Whether site visitors buy | Visits up but orders flat: check prices, photos and shipping costs |
| Average order value | Square + Shopify | How much each customer spends | Falling: try bundles or a small free-shipping threshold |
| Best and worst sellers (top 5, bottom 5) | Shopify + Square item reports | What to reorder and what to mark down | Bottom 5 for two months: discount or stop reordering |
| Instagram reach and profile visits | Instagram insights | Whether posts reach new people | Reach down: post more product photos and stories |
[End of draft. Customize this document before sharing or publishing it.]
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